Privacy Policy
This notice describes how the personal data of users visiting the website https://www.ecomuseodellerocche.it/it/ are processed, pursuant to Articles 13 and 14 of Regulation (EU) 2016/679 ("GDPR") and Italian Legislative Decree 196/2003 ("Italian Privacy Code").
1. Data controller
The data controller is Associazione Ecomuseo Rocche Roero, with registered office at Via Cavour 20 - Montà CN, VAT no. 02754150049. For any request regarding the processing of personal data, you can write to info@ecomuseodellerocche.it.
2. Data Protection Officer (DPO)
The controller has not appointed a Data Protection Officer (DPO), as none of the cases in which the appointment is mandatory under Article 37 GDPR applies.
3. Types of data processed
Browsing data. During their normal operation, the computer systems that run the website acquire some data whose transmission is implicit in the use of Internet protocols: for example the IP address, browser type, operating system, pages visited, and date and time of the request. These data are used to ensure the operation and security of the website.
Data provided voluntarily by the user. When the user fills in the forms on the website, the data entered are processed, such as name, email address and any other information contained in the message. Please do not enter special categories of data (for example health data) in the forms unless strictly necessary.
Cookies and other tracking tools. For information on the cookies and similar tools used by the website, please refer to the Cookie Policy.
4. Purposes, legal bases and retention periods
The data are processed for the purposes set out below, each based on the corresponding legal basis.
| Purpose | Legal basis | Retention |
|---|---|---|
| Operation, security and prevention of misuse of the website | Legitimate interest of the controller in ensuring the operation and security of the website (Art. 6(1)(f) GDPR) | 6 months |
| Sending the newsletter via Mailchimp | Consent of the data subject (Art. 6(1)(a) GDPR), which can be withdrawn at any time via the link in every message | until unsubscription |
| Statistical analysis of website use | Consent of the data subject (Art. 6(1)(a) GDPR), given through the cookie banner | See the Cookie Policy |
| Display of third-party content and services embedded in the website | Consent of the data subject (Art. 6(1)(a) GDPR), given through the cookie banner | See the Cookie Policy |
| Analysis, for information purposes, of data collected through the website using artificial intelligence tools | Legitimate interest of the controller in understanding how the website is performing and improving its services (Art. 6(1)(f) GDPR) | The same periods as for the data processed |
When the periods indicated expire, the data are deleted or anonymised. The data may be kept longer only where necessary to comply with legal obligations or to establish, exercise or defend legal claims.
5. Google services
The website uses services provided by Google (Google Fonts (loaded from a remote server), Google Maps (embedded maps), Google Analytics 4, Google Tag Manager / Google tag), which are activated only with the user's consent when they are not strictly necessary. How these services work, including any advertising features, is described in the Cookie Policy. To find out how Google uses information from sites that use its services, see policies.google.com/technologies/partner-sites.
6. Processing methods
The data are processed with electronic tools and, where necessary, on paper, with appropriate technical and organisational measures to ensure their security and confidentiality, pursuant to Article 32 GDPR. The data are processed by persons authorised and instructed by the controller.
7. Recipients of the data
The data may be disclosed to the following parties, which normally act as data processors under a contract with the controller (Art. 28 GDPR) or, in the cases indicated in their respective notices, as independent controllers:
| Service | Provider | Provider's notice |
|---|---|---|
| Website hosting provider | Seeweb S.r.l. | Notice |
| Cookie-Script (consent management) | Objectis Ltd | Notice |
| Google Fonts (loaded from a remote server) | Google Ireland Limited | Notice |
| Google Maps (embedded maps) | Google Ireland Limited | Privacy · Cookies |
| Google Analytics 4 | Google Ireland Limited | Notice |
| Google Tag Manager / Google tag | Google Ireland Limited | Notice |
| Mailchimp (newsletter) | The Rocket Science Group LLC (Intuit) | Privacy · Cookies |
| Gemini (artificial intelligence system) | Notice |
The data may also be received by consultants and providers assisting the controller (for example for website maintenance or accounting obligations), as well as by public authorities where required by law. The up-to-date list of data processors can be requested from the controller.
8. Transfer of data outside the European Economic Area
Some of the providers listed may process data outside the European Economic Area. In these cases the transfer takes place on the basis of an adequacy decision of the European Commission, such as the EU-US Data Privacy Framework for certified US providers, or of other appropriate safeguards under Articles 45-46 GDPR, such as the Standard Contractual Clauses.
| Service | Provider | Transfer and safeguards |
|---|---|---|
| Gemini | Possible transfer to the USA, covered by the EU-US Data Privacy Framework. | |
| Google Fonts (loaded from a remote server) | Google Ireland Limited | Possible transfer to the USA, covered by the EU-US Data Privacy Framework. |
| Google Maps (embedded maps) | Google Ireland Limited | Possible transfer to the USA, covered by the EU-US Data Privacy Framework. |
| Google Analytics 4 | Google Ireland Limited | Possible transfer to the USA, covered by the EU-US Data Privacy Framework (certified provider) and by the Standard Contractual Clauses. |
| Google Tag Manager / Google tag | Google Ireland Limited | Possible transfer to the USA, covered by the EU-US Data Privacy Framework. |
| Mailchimp (newsletter) | The Rocket Science Group LLC (Intuit) | Transfer to the USA, covered by the EU-US Data Privacy Framework. |
9. Whether providing data is mandatory
Providing browsing data is necessary to use the website. Providing the data requested in the forms is optional, but the fields marked as mandatory are necessary to handle the request: without them it will not be possible to reply. Consent for marketing purposes and for non-technical cookies is always optional, and refusing it has no consequences on the use of the website.
10. Minors
The website may also be used by minors aged 14 or over, who in Italy can give their own consent to the processing of data in relation to online services (Art. 8 GDPR and Art. 2-quinquies of the Italian Privacy Code). For this reason, the information on processing is written in clear and plain language. Minors under 14 must not provide personal data through the website without the consent of the holder of parental responsibility; if the controller becomes aware that it has collected such data, it deletes them without delay. Parents or guardians can write to info@ecomuseodellerocche.it.
11. Rights of the data subject
The data subject may at any time exercise the rights provided for by Articles 15-22 GDPR:
- access: to know whether and which data are processed and to receive a copy;
- rectification: to correct or complete inaccurate or incomplete data;
- erasure: to obtain the erasure of the data, in the cases provided for;
- restriction: to request that the data only be stored, without any other use, in the cases provided for;
- portability: to receive the data provided in a structured format or have them transmitted to another controller;
- objection: to object to processing based on legitimate interest and, at any time, to direct marketing;
- withdrawal of consent: to withdraw the consent given at any time, without affecting the lawfulness of processing carried out before the withdrawal.
Requests can be sent to info@ecomuseodellerocche.it. The controller replies within one month of receipt, a period that may be extended by two months for particularly complex requests, as provided for by Article 12 GDPR.
The data subject also has the right to lodge a complaint with the Italian Data Protection Authority (Garante per la protezione dei dati personali, Piazza Venezia 11, 00187 Rome – www.garanteprivacy.it) or with the supervisory authority of the Member State in which they live or work.
12. Automated decision-making
The data are not subject to decision-making based solely on automated processing, including profiling, that produces legal effects concerning the data subject or similarly significantly affects them (Art. 22 GDPR).
13. Artificial intelligence
The controller uses artificial intelligence systems for the purposes described below.
Data analysis for information purposes
The controller uses artificial intelligence tools to analyse the data collected through the website, such as browsing statistics and the content of requests received, solely for the controller's information: for example to understand how the website is performing and to improve its services. Where possible the data are analysed in aggregate form or stripped of identifying elements, and they are not used to take decisions that produce legal effects concerning data subjects or similarly significantly affect them.
The tool used is Gemini, provided by Google, which acts as a data processor under the contractual terms of the service.
For processing based on legitimate interest, the data subject may object at any time, on grounds relating to their particular situation, by writing to the controller (Art. 21 GDPR).
14. Changes to this notice
The controller may change this notice, including following changes in the law or in the services used. Please check this page periodically.
Last updated: 05/11/2026
